In a groundbreaking step that marks a milestone in its 50-year journey, Champion Breweries Plc. has announced the launch of its flagship beverages, Champion Lager Beer and Champ Malta, in non-returnable cans.
This is the first time in the company's storied history that its products will be available in this new format, signaling a new chapter for the beloved Nigerian brand.
The non-returnable cans became necessary as it aims to meet the increasing consumer demand for convenience, portability, and on-the-go refreshment.
Speaking to newsmen on Wednesday, Dr. Inalegwu Adoga, Managing Director/CEO of Champion Breweries Plc., expressed his enthusiasm over the milestone, stating, “This is a proud moment for Champion Breweries. After 50 years of brewing excellence, the launch of our products in CAN formats is a testament to our commitment to innovation and growth. This move not only enhances consumer convenience but also reflects our continuous effort to adapt to market dynamics while staying true to the quality that Champion is known for.”
He revealed that the move underscores Champion Breweries' commitment to remaining a leading force in the ever-evolving beverage market while solidifying its position as a proudly Nigerian brand.
It was gathered that the new canned beverages will initially be distributed across key markets, with plans for further expansion in the coming months. This strategic distribution is set to enhance Champion’s reach and availability, especially in regions where non-returnable packaging is in high demand.
Mr. Anthony Osagwu, Head of Sales and Commercial Excellence, further elaborated on the strategic thinking behind the move. “We have listened closely to our distributors, bulk breakers, and consumers. The introduction of cans aligns with market preferences, especially in regions where non-returnable packaging is increasingly sought after.
"This launch allows us to penetrate new market segments and expand our reach beyond the South-South and South-East regions.”
Queen Nwabueze, Marketing and Brand Manager of Champion Breweries, also emphasized the significance of this launch from a brand perspective.
“Champion has always stood for heritage and quality. By introducing cans for the first time, we are not just embracing modern packaging; we are also positioning Champion as a brand that evolves with its consumers.
"This launch is part of our larger vision to grow our market share and resonate with younger, dynamic consumers who value convenience without compromising taste.”
Champion Breweries, headquartered in Akwa Ibom State, has long been a leader in the regional brewing industry in Nigeria. Established in 1974, the company has consistently produced high-quality beverages, including its flagship Champion Lager Beer, Champ Malta, Champion Lager With Ginger Extract, Champ Malt with Tiger Nut, and Champ Malt with Butter Cookies.
Champion Breweries remains dedicated to excellence, innovation, and sustainability, with a vision of becoming the undisputed market leader in the South-South region while progressively expanding its presence across Nigeria and beyond.
As the company embarks on this new journey, it invites consumers, distributors, and stakeholders to celebrate this major milestone and join in the excitement as Champion Breweries steps boldly into a future filled with new possibilities.
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